Robin Wauters
TechCrunch.com
Wednesday, March 3, 2010; 2:37 AM
Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel. Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on the social networking service, although the two companies indicated that the partnership will expand even more in the future.
Read full article:
http://www.washingtonpost.com/wp-dyn/content/article/2010/03/03/AR2010030300852.html
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