Taking Traditional Trek Digital Wins Top Award at Volcan Ad Festival
Posted by Laurel Wentz on 03.04.10 @ 11:17 AM
NEW YORK (AdAge.com) -- It sounds like the slacker's version of a religious pilgrimage -- substituting a long, arduous trek to a holy site with an effortless stay-at-home digital version. But the Catholic Church welcomed the idea when Costa Rica's Minister of Health last year banned the country's famous, annual 228-year-old pilgrimage along with all other major public gatherings at the height of the outbreak of the H1N1 flu virus.
Traditionally more than 1 million of Costa Rica's population of 5.5 million does the annual walk to the Basilica Virgen de Los Angeles, a huge church in Cartago, a small town outside the capital city of San Jose. When the government controversially outlawed the popular religious gathering on public-health grounds, the Catholic Church's official radio station Radio Fides appealed to its new ad agency for help. Jotabequ Grey's solution, taking the centuries-old tradition online, won the award for best ad at last week's Volcan ad festival in Costa Rica.
Read full article:
http://link.brightcove.com/services/player/bcpid1543292789?bctid=70013006001
See Video:
http://link.brightcove.com/services/player/bcpid1543292789?bctid=70013006001
Thursday, March 4, 2010
Wednesday, March 3, 2010
Academy uses social strategy to get data
The Academy of Motion Picture Arts and Sciences (AMPAS) is planning to take advantage of Hollywood's biggest night — the March 7 Academy Awards ceremony — with consumer engagement, database building and mobile marketing efforts.
The Academy and Los Angeles-based agency Omelet released an Oscars app for the iPhone and iPod Touch last month. The organization also launched social media initiatives and consumer engagement promotions on Oscar.com.
"We want to bring everyone in," said Janet Weiss, director of marketing for the Academy. "We want to open the curtain and allow viewers to experience the Oscars in a way they haven't been able to before. Social and digital platforms allow for a really unique experience."
More than 36 million viewers watched last year's Oscars broadcast, an improvement of more than 4 million viewers from the year before. The total audience, among the lowest in history, was far smaller than the 46 million people who watched the awards show in 2000, according to reported numbers from ABC.
The Academy and Los Angeles-based agency Omelet released an Oscars app for the iPhone and iPod Touch last month. The organization also launched social media initiatives and consumer engagement promotions on Oscar.com.
"We want to bring everyone in," said Janet Weiss, director of marketing for the Academy. "We want to open the curtain and allow viewers to experience the Oscars in a way they haven't been able to before. Social and digital platforms allow for a really unique experience."
More than 36 million viewers watched last year's Oscars broadcast, an improvement of more than 4 million viewers from the year before. The total audience, among the lowest in history, was far smaller than the 46 million people who watched the awards show in 2000, according to reported numbers from ABC.
ExactTarget acquires Twitter platform CoTweet
E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum.
“The acquisition allows us to establish a beachhead for social media innovation and, on a larger scale, a social media lab in San Francisco,” said Tim Kopp, CMO of ExactTarget.
CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure. CoTweet CEO Jessie Engle will report to ExactTarget CEO Scott Dorsey.
CoTweet clients include Whole Foods, Starbucks and Coca-Cola. There is some client overlap between the two companies.
Engle will lead the Bay Area digital innovation lab. Future plans include integrating CoTweet with Facebook and allowing companies to update fan pages and profiles with the service.
“The acquisition allows us to establish a beachhead for social media innovation and, on a larger scale, a social media lab in San Francisco,” said Tim Kopp, CMO of ExactTarget.
CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure. CoTweet CEO Jessie Engle will report to ExactTarget CEO Scott Dorsey.
CoTweet clients include Whole Foods, Starbucks and Coca-Cola. There is some client overlap between the two companies.
Engle will lead the Bay Area digital innovation lab. Future plans include integrating CoTweet with Facebook and allowing companies to update fan pages and profiles with the service.
Omniture, Facebook Expand Social Media Marketing Partnership
Robin Wauters
TechCrunch.com
Wednesday, March 3, 2010; 2:37 AM
Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel. Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on the social networking service, although the two companies indicated that the partnership will expand even more in the future.
Read full article:
http://www.washingtonpost.com/wp-dyn/content/article/2010/03/03/AR2010030300852.html
TechCrunch.com
Wednesday, March 3, 2010; 2:37 AM
Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel. Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on the social networking service, although the two companies indicated that the partnership will expand even more in the future.
Read full article:
http://www.washingtonpost.com/wp-dyn/content/article/2010/03/03/AR2010030300852.html
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