RESUME

Luis Busquets
busquets28@hotmail.com

Marketing Manager, April 2008 – Current
Beautiful People Handbags LLC, Miami, Florida.

- Developed the Brand, Corporate Image and Marketing & Communications Plan needed to attain the company’s objectives.
- Presented a Competitive Handbags Market Analysis to determine Pricing Strategies.
- Aims to grow the business by positioning the Product to sell in more than 25 boutiques, the national chains Anthropology and Loehmann’s, and online retailer Billiondollarbabes.com.
- Created and positioned the web site through natural search engine optimization, fashion trends web sites, and social media networks resulting in a traffic increase of over 500% in the first year.
- Supports the sales team and supervises the trade show program, which includes six national and several local events.
- Maintains direct communication with PR agency to generate strategic media placements and editorials in more than 80 fashion magazines, news papers, web sites, and blogs.
- Analyzes monthly metrics, statistics, and KPIs and manage budget of the entire marketing plan.
- Manages photo shoot and digital edition of final products for catalogs, promotions, and web site.

Marketing Manager, August 2004 – April 2008
Barbara Palacios Design LLC, Miami, Florida.

- Developed and positioned the brand, launched more than 10 stores in South Florida, Costa Rica, Dominican Republic, Ecuador, and Venezuela.
- Assembled and implemented the annual marketing plan, advertising creation, media placement, and media negotiations.
- Positioned the e-commerce platform through natural and paid search engine optimization and analyzed monthly statistics.
- Established and executed customer service strategies and cross-marketing negotiations that resulted in an increased level of customer satisfaction.
- Created concept and positioned the Barbara Palacios’s body care line “Amazonia by Barbara” in CVS Pharmacies in South Florida and Marsh Supermarkets in Illinois.
- Coordinated public appearances of former Miss Universe Barbara Palacios in the US and Latin-America: live presentations, events, TV and radio segments, Latin Grammy Awards.
- Created and managed content for over twenty TV beauty segments for NBC’s Telemundo network to increase brand awareness.
- Managed art direction of former Miss Universe photo shoots for web site, promotions, catalogs and business presentations.

Project Manager/Digital Art Director,
February 2003 – August 2004
Advertis S.L., Barcelona, Spain.

- Responsible for the leadership of advertising campaigns from inception to completion of notable accounts such as Nikon and Roche Diagnostics among others.
- Managed interactive production team and assembled external workgroups taking into account the multiple dynamics and logistics of each particular project.
- Conceptualized and designed internet marketing campaigns and multimedia solutions according to the client’s needs and budget.

Founder & Director, February 1997 – January 2003
INK Solutions, Caracas, Venezuela.

- Built relationships with existing clients and created new accounts such as Ford Motors, Black & Decker, Coca-Cola, and Pharmacia, among others.
- Designed web sites, corporate intranets, graphic design, corporate image, and complete multimedia solutions.
- Managed customer photo shoots and digital edition of final products for catalogs and web sites.
- Established alliances with advertising agencies and Internet software developers, managed team of freelance web and creative designers, and copy writers to deliver final product.

Education

- 2002. Advance Web design. I-Crea Barcelona, Spain.
- 1997: Design Tools and 3D Concepts, International Institute of Design Florida, USA.
- 1994-1997: Bachelor of Fine Arts Graphic Design. Institute of Design Caracas, Venezuela.

Others

Fluent in Spanish.
Adobe Photoshop, Illustrator, Dreamweaver, Flash, Microsoft Office
USA Permanent Resident.