How Important is Social Media in a Marketing Plan?

Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2.0 marketing or social media. All too often I am told, “I don’t want to talk about that.”

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