In 2010, two-thirds expect to spend the same or more than in 2009.
Approximately 70% plan to increase (1-30%) or significantly increase (30%+) their unpaid/earned/proprietary media.
The top priorities in 2010 will be social networks/applications and digital infrastructure. Emerging Trends
Customer experience will be more important than ever.
Storytelling will evolve - location will become a key component; the speed at which stories are developed is crucial; and above all, emotional connections matter.
The beginning of the end of the banner ad.
Branded content syndication will replace some paid media.
40% of opportunity is mobile Social Media
Social is becoming increasingly mobile.
Measurement will be more important than ever.
Real-time search is inextricably linked to the "statusphere."
Forms of content consumption will continue to be fractured; the nimble marketer will need to be in as many places as possible. Read more: http://www.scottmonty.com/#ixzz0eyykYf1a
Monday, February 8, 2010
Friday, February 5, 2010
How Important is Social Media in a Marketing Plan?
Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2.0 marketing or social media. All too often I am told, “I don’t want to talk about that.”Read the full story here:
http://www.linkedin.com/news?viewArticle=&articleID=105675829&gid=1426&srchCat=RCNT&articleURL=http://bestbizpractices.org/2010/01/29/how-important-is-social-media-in-a-marketing-plan/&urlhash=dCKK
Tuesday, October 7, 2008
RESUME
Luis Busquets
busquets28@hotmail.com
Marketing Manager, April 2008 – Current
Beautiful People Handbags LLC, Miami, Florida.
- Developed the Brand, Corporate Image and Marketing & Communications Plan needed to attain the company’s objectives.
- Presented a Competitive Handbags Market Analysis to determine Pricing Strategies.
- Aims to grow the business by positioning the Product to sell in more than 25 boutiques, the national chains Anthropology and Loehmann’s, and online retailer Billiondollarbabes.com.
- Created and positioned the web site through natural search engine optimization, fashion trends web sites, and social media networks resulting in a traffic increase of over 500% in the first year.
- Supports the sales team and supervises the trade show program, which includes six national and several local events.
- Maintains direct communication with PR agency to generate strategic media placements and editorials in more than 80 fashion magazines, news papers, web sites, and blogs.
- Analyzes monthly metrics, statistics, and KPIs and manage budget of the entire marketing plan.
- Manages photo shoot and digital edition of final products for catalogs, promotions, and web site.
Marketing Manager, August 2004 – April 2008
Barbara Palacios Design LLC, Miami, Florida.
- Developed and positioned the brand, launched more than 10 stores in South Florida, Costa Rica, Dominican Republic, Ecuador, and Venezuela.
- Assembled and implemented the annual marketing plan, advertising creation, media placement, and media negotiations.
- Positioned the e-commerce platform through natural and paid search engine optimization and analyzed monthly statistics.
- Established and executed customer service strategies and cross-marketing negotiations that resulted in an increased level of customer satisfaction.
- Created concept and positioned the Barbara Palacios’s body care line “Amazonia by Barbara” in CVS Pharmacies in South Florida and Marsh Supermarkets in Illinois.
- Coordinated public appearances of former Miss Universe Barbara Palacios in the US and Latin-America: live presentations, events, TV and radio segments, Latin Grammy Awards.
- Created and managed content for over twenty TV beauty segments for NBC’s Telemundo network to increase brand awareness.
- Managed art direction of former Miss Universe photo shoots for web site, promotions, catalogs and business presentations.
Project Manager/Digital Art Director,
February 2003 – August 2004
Advertis S.L., Barcelona, Spain.
- Responsible for the leadership of advertising campaigns from inception to completion of notable accounts such as Nikon and Roche Diagnostics among others.
- Managed interactive production team and assembled external workgroups taking into account the multiple dynamics and logistics of each particular project.
- Conceptualized and designed internet marketing campaigns and multimedia solutions according to the client’s needs and budget.
Founder & Director, February 1997 – January 2003
INK Solutions, Caracas, Venezuela.
- Built relationships with existing clients and created new accounts such as Ford Motors, Black & Decker, Coca-Cola, and Pharmacia, among others.
- Designed web sites, corporate intranets, graphic design, corporate image, and complete multimedia solutions.
- Managed customer photo shoots and digital edition of final products for catalogs and web sites.
- Established alliances with advertising agencies and Internet software developers, managed team of freelance web and creative designers, and copy writers to deliver final product.
Education
- 2002. Advance Web design. I-Crea Barcelona, Spain.
- 1997: Design Tools and 3D Concepts, International Institute of Design Florida, USA.
- 1994-1997: Bachelor of Fine Arts Graphic Design. Institute of Design Caracas, Venezuela.
Others
Fluent in Spanish.
Adobe Photoshop, Illustrator, Dreamweaver, Flash, Microsoft Office
USA Permanent Resident.
busquets28@hotmail.com
Marketing Manager, April 2008 – Current
Beautiful People Handbags LLC, Miami, Florida.
- Developed the Brand, Corporate Image and Marketing & Communications Plan needed to attain the company’s objectives.
- Presented a Competitive Handbags Market Analysis to determine Pricing Strategies.
- Aims to grow the business by positioning the Product to sell in more than 25 boutiques, the national chains Anthropology and Loehmann’s, and online retailer Billiondollarbabes.com.
- Created and positioned the web site through natural search engine optimization, fashion trends web sites, and social media networks resulting in a traffic increase of over 500% in the first year.
- Supports the sales team and supervises the trade show program, which includes six national and several local events.
- Maintains direct communication with PR agency to generate strategic media placements and editorials in more than 80 fashion magazines, news papers, web sites, and blogs.
- Analyzes monthly metrics, statistics, and KPIs and manage budget of the entire marketing plan.
- Manages photo shoot and digital edition of final products for catalogs, promotions, and web site.
Marketing Manager, August 2004 – April 2008
Barbara Palacios Design LLC, Miami, Florida.
- Developed and positioned the brand, launched more than 10 stores in South Florida, Costa Rica, Dominican Republic, Ecuador, and Venezuela.
- Assembled and implemented the annual marketing plan, advertising creation, media placement, and media negotiations.
- Positioned the e-commerce platform through natural and paid search engine optimization and analyzed monthly statistics.
- Established and executed customer service strategies and cross-marketing negotiations that resulted in an increased level of customer satisfaction.
- Created concept and positioned the Barbara Palacios’s body care line “Amazonia by Barbara” in CVS Pharmacies in South Florida and Marsh Supermarkets in Illinois.
- Coordinated public appearances of former Miss Universe Barbara Palacios in the US and Latin-America: live presentations, events, TV and radio segments, Latin Grammy Awards.
- Created and managed content for over twenty TV beauty segments for NBC’s Telemundo network to increase brand awareness.
- Managed art direction of former Miss Universe photo shoots for web site, promotions, catalogs and business presentations.
Project Manager/Digital Art Director,
February 2003 – August 2004
Advertis S.L., Barcelona, Spain.
- Responsible for the leadership of advertising campaigns from inception to completion of notable accounts such as Nikon and Roche Diagnostics among others.
- Managed interactive production team and assembled external workgroups taking into account the multiple dynamics and logistics of each particular project.
- Conceptualized and designed internet marketing campaigns and multimedia solutions according to the client’s needs and budget.
Founder & Director, February 1997 – January 2003
INK Solutions, Caracas, Venezuela.
- Built relationships with existing clients and created new accounts such as Ford Motors, Black & Decker, Coca-Cola, and Pharmacia, among others.
- Designed web sites, corporate intranets, graphic design, corporate image, and complete multimedia solutions.
- Managed customer photo shoots and digital edition of final products for catalogs and web sites.
- Established alliances with advertising agencies and Internet software developers, managed team of freelance web and creative designers, and copy writers to deliver final product.
Education
- 2002. Advance Web design. I-Crea Barcelona, Spain.
- 1997: Design Tools and 3D Concepts, International Institute of Design Florida, USA.
- 1994-1997: Bachelor of Fine Arts Graphic Design. Institute of Design Caracas, Venezuela.
Others
Fluent in Spanish.
Adobe Photoshop, Illustrator, Dreamweaver, Flash, Microsoft Office
USA Permanent Resident.
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